Our products
Discover our best collection,
in other words, many fans
Five signature eau de parfums, each composed around a single feeling.
Explore the scent that was made to become yours.
Soft & floral · Eau de parfum 50 ml
Fog Purple
Black Plum, Violet, Patchouli
Velvet after dark. Juicy black plum and pink pepper drift into powdery violet and iris, resting on a smooth base of patchouli and vanilla.
- Base note
- Patchouli, Vanilla
- Middle note
- Violet, Iris
- Top note
- Black plum, Pink pepper
The story
Inspired by twilight haze over the city. Fog Purple is soft at first touch and deepens the longer you wear it.
01Where to applyPulse points: wrists, neck and behind the ears. Let it settle, don’t rub.
02When to wear
Daytime, celebrations and warm evenings.
03Longevity6–10 hours on skin, longer on fabric.
Testimonials
What our customers say
about our products
“I’m in love with the floral line. ‘Floranza’ has this soft rose-and-peony touch that makes me feel calm and put together.”
AK
Ayesha KhanWellness Coach
“This completely changed the way I feel about oud. ‘Rozta-ul-Oud’ is rich, smooth and never too heavy. I get compliments every single day!”
HM
Hamza MalikMarketing Specialist
“I usually don’t wear perfume, but ‘No. 56’ is so clean and fresh. It’s perfect for my workdays: not too strong, just right.”
DC
Daniel ChoUI/UX Designer
“Tried it on a friend’s recommendation and instantly understood why. The floral notes are elegant and the bottle looks beautiful on my shelf.”
SA
Sara AhmedArchitect
“I’m in love with the floral line. ‘Floranza’ has this soft rose-and-peony touch that makes me feel calm and put together.”
AK
Ayesha KhanWellness Coach
“This completely changed the way I feel about oud. ‘Rozta-ul-Oud’ is rich, smooth and never too heavy. I get compliments every single day!”
HM
Hamza MalikMarketing Specialist
“I usually don’t wear perfume, but ‘No. 56’ is so clean and fresh. It’s perfect for my workdays: not too strong, just right.”
DC
Daniel ChoUI/UX Designer
“Tried it on a friend’s recommendation and instantly understood why. The floral notes are elegant and the bottle looks beautiful on my shelf.”
SA
Sara AhmedArchitect
“The packaging is beautiful, and the scent lasts long. ‘Vortex’ gives a really warm, confident vibe. Highly recommended!”
ME
Mark EvansPhotographer
“Al-Hidayah feels like a luxury brand at a fair price. ‘Fog Purple’ is velvety and mysterious. I wear it every evening!”
ZR
Zainab RazaFashion Content Creator
“Every scent feels considered. ‘Rozta-ul-Oud’ gives me a confident vibe that lasts well into evening events.”
OS
Omar SiddiquiArt Director
“Long-lasting without being overpowering. I keep ‘Floranza’ in my bag and ‘No. 56’ on my desk. Both are simply gorgeous.”
HA
Hira AslamDoctor
“The packaging is beautiful, and the scent lasts long. ‘Vortex’ gives a really warm, confident vibe. Highly recommended!”
ME
Mark EvansPhotographer
“Al-Hidayah feels like a luxury brand at a fair price. ‘Fog Purple’ is velvety and mysterious. I wear it every evening!”
ZR
Zainab RazaFashion Content Creator
“Every scent feels considered. ‘Rozta-ul-Oud’ gives me a confident vibe that lasts well into evening events.”
OS
Omar SiddiquiArt Director
“Long-lasting without being overpowering. I keep ‘Floranza’ in my bag and ‘No. 56’ on my desk. Both are simply gorgeous.”
HA
Hira AslamDoctor
